Dear Entrepreneur,

You may have heard it said "there is no such thing as bad publicity... except when they are reporting on your funeral". I won't go quite as far as that, but this statement does very accurately sum up the power of publicity.

People and businesses use press releases all the time for publicity.

The problem is how to make publicity to work for you.

With so many headlines screaming past you all day long, from every imaginable form of media how can you expect that your message will ever get heard? 

If you plan to get your message out strictly through advertising I hope you have deep pockets.

Why not get "free" help from the media? 

We all know how Hollywood uses "news" to sell movie tickets but...

Let's look at how it works successfully on a small scale.

The traditional way:

Let's say the local donut shop takes out a half page ad in the newspaper, buys radio spots and a few commercials.

The cost... If you have to ask, you can't afford.

The "free" press release:

Now lets say that the same donut shop writes up a story, celebrating forty years in business through three generations, all about the family's immigrant past, pictures of how the place looked forty years ago and how the business survived after the big fire twelve years ago, and so on. 

This incredible human interest story makes the front page of the local section and is mentioned on both radio and television for free. 

Understanding the benefits of a press release and how they can make this happen for you is the question.

To answer that you must back up and understand the way today's under budgeted and overworked news departments operate. 

The day's of Bob Woodward clandestine gum shoe reporting is a relic of romantic history.

More likely in today's news organization, the "Journalist" will rarely even get to leave their desks for a potty break, due to budget and productivity demands. Instead this new breed of reporter must rely heavily on people like you to bring the story to them, so they can hit their deadline.

This is not to mean that you can scratch your idea on a cocktail napkin and pass it to a reporter and expect to see it on the evening news. No.

When dealing with professional journalist there are rules to follow. 

But, once these rules are understood and ascribed to, you can reasonably expect that your message will be picked up and transmitted via the news networks.

Submitting a Story: 

First you must learn how to construct your story so that the media will see it as something they can use. If what you want reported on is not in the proper format it will be rejected, and further correspondence from you, will be looked upon negatively.

Conversely, a good newsworthy story put into the correct format will be welcomed because it will mean that you have done much of the work for this overburdened news organization and they will look to you for help to meet deadlines again and again.

You do the work so they don't have to!

But what if you don't have a good newsworthy story:

Good question! Let's say you don't have a story that spans three generations, no immigrant past or a past history of adversity to catch someone's attention. 

Don't worry.

Think about the news as it is today. Tonight, watch the news. Are you more likely to see your local news program close with an in-depth story explaining how the latest local governmental decision will drastically change your life or a story about clothes-wearing kittens that dance? 

Sadly, it will probably be the dancing kittens in spandex!

I will show you how you can make your story at least as "news" worthy as that, to help you bridal the power of the media even faster than Kitty's Boutique and Cat Dance Studio's! 

Are these press release concepts starting the wheels in your head spinning?

I recommend you grab this free report on press releases so you can learn how to take full advantage of this little used but powerful marketing tool, the press release!

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Sign up and grab a copy it's absolutely FREE ! Rethinking The Press Release: Radical Strategies For Better Press Release Performance Please make sure to fill out your subscription carefully  to receive this very special report on "Press Releases" without delay. Your privacy and email address' are totally safe. And you have the right to unsubscribe at any time.

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And Hurry Because This  Is Going To Change Your Business!

Inside Covers...

  When press releases help and when they don't! 

   How to get your press release excepted!

  Advantages of press releases on the web!

  The basics of building a press release!

   How to structure a "newsworthy" story, and other pleasant surprises!

This fast paced report will open your eyes to new promotional options, unlike any you have ever tried. It's the first peek into a world of publicity promotion. Those who have been using press releases successfully would rather have kept this information to themselves.   

Here is a copy of this guide and it's audio version. Just enter your email address and name into the fields below to get it! Rethinking The Press Release: Radical Strategies For Better Press Release Performance Please make sure that you type everything carefully when you sign up to make sure you  receive your copies of this free special report and the audio! We respect your privacy. Your Email is Safe. You can unsubscribe at any time.

Enjoy these complimentary publications along with my warmest regards.

To Your Success, May It Be Newsworthy,

Brian Collins